0056Consequently, GamCare considers the link it maintains with the industry to be an important aspect of its work. In particular it:

Enables discussion of issues of mutual interest

Develops understanding of operational factors affecting the industry

Promotes understanding by the industry with regard to social impact issues

Provides a platform from which to encourage the industry to be socially responsible

Facilitates the delivery of social impact training for the gambling industry

Encourages the industry to support and adopt social impact initiatives



GamCare is a significant provider of information, advice and training to the gambling industry. A number of initiatives have been instigated by GamCare or by individual companies and trade associations. These include:


A number of initiatives have been developed with the National Lottery operator Camelot to prevent underage purchase of draw tickets or scratchcards and to discourage excessive play. Camelot is the sponsor of ‘A Dead Cert’ the gambling trigger pack designed to promote responsible gambling among young people, and also the sponsor of the national helpline poster


In conjunction with GamCare the trade association BOLA designed and distributed ‘Problem with Gambling’ leaflets among its members. Individual companies have invited GamCare to deliver training on social responsibility and have improved their awareness and practice in regard to social responsibility.

Slot machines

The trade association BACTA has issued to its members comprehensive social responsibility guidelines that were drawn up in conjunction with GamCare. This association has also initiated a pioneering BACTA/GamCare joint training programme with regard to these guidelines (contact Paul Bellringer for more details).


The casino sector through the BCA, the principal trade association, and with the help of GamCare were the first to introduce a leaflet that referred to the risks of gambling.

Some individual casino companies have also worked with GamCare on delivering training to key personnel. An input of social responsibility is also given to students on graduate courses regarding casino gambling that are run at Salford University by the Centre for the Study of Gambling and Commercial Gaming.


The Bingo Association has encouraged its members to tighten up procedures with regard to the exclusion of children and to remind its members of the risks associated with excessive gambling. Some individual companies have also involved GamCare in staff training programmes.

Spread Betting

Mentioned separately as it has the unique distinction of being regulated by the FSA maintains, through the recently formed Spread Betting Association, a dialogue on relevant issues.

Online Gambling

GamCare is working with the Interactive Gambling, Gaming & Betting Association and, particularly since the publication of the Gambling Review Report, companies owning or developing online gambling facilities are seeking the advice of the charity and are working towards the adoption of GamCare’s ‘Checklist of Social Responsibility’. GamCare has recently produced a small report on social responsibility and online gambling, and a checklist. For details of how to obtain a copy of this report or information on how to work with GamCare to develop your site, email

Best Practice

GamCare is committed to encouraging the gambling industry to adopt a culture and practice of social responsibility. The charity has recently been supported in this by the recommendations of the Gambling Review Body.

The report recommendation 157 states; “that we recommend the Gambling Commission should issue formal codes of social responsibility to which operators should adhere as a condition of the licence”

Social responsibility codes should cover:

Compliance with codes of conduct

Advertising and promotion

Purchase of gambling products

Underage purchases

Staff training

Intervention procedures

Display of signage

Indicating sources of help

Supporting social impact initiatives

Company commitment

GamCare is pleased to advise trade associations and individual companies with regard to the development of social responsibility policies and procedures. Contact Paul Bellringer for further details.